
Legacy of Autoflow
Legacy
Born in 1952 in the heart of Mumbai, AutoFlow began as a humble vision by Shri Jayantilal Gopaldas Shroff, who handcrafted and personally delivered feeding bottles from a modest 100 sq. ft. space. Built on dedication, precision, and trust, the brand quickly became synonymous with reliability in early childcare essentials.
With the entry of the next generation in 1960, the foundation strengthened and expanded beyond city limits, evolving from small-scale assembly to in-house manufacturing by 1965. What followed was decades of consistent growth—expanding across India, building one of the country’s most extensive distribution networks, and establishing a strong identity with the Auto Flow name.
The brand took a significant leap in 1996 with large-scale manufacturing facilities, setting new benchmarks in production and quality. By 2004, Auto Flow embraced cutting-edge German and Japanese technologies, aligning its products with international standards and stepping confidently into global markets.
A defining milestone came in 2009, when Auto Flow became the first manufacturer in India to receive the ISI mark for feeding bottles, a testament to its unwavering commitment to safety and quality.
Today, Auto Flow stands as a legacy brand—spanning over seven decades—trusted by generations, driven by innovation, and rooted in the same values it was built on: care, craftsmanship, and credibility.
1952
The Beginning
Founded as Trinity Products in Mumbai; handcrafted production and direct distribution.
1960
Expanding Horizons
Second generation joins; business expands beyond Mumbai.
1965
Manufacturing Milestone
Shift to industrial estate; in-house production begins.
1970
Nationwide Presence
Expansion across multiple states in India.
1978
Brand Identity
Introduction of the first Auto Flow logo.
1982
Strong Distribution
Network grows to 2000+ distributors.
1996
Scale & Transformation
Rebranded as National Baby Products; two large manufacturing plants established.
2004
Global Standards
Advanced facilities with German & Japanese technology.
2005
Going Global
Exports begin to 5+ countries.
2009
A Historic First
Awarded ISI Certification – first in India for feeding bottles.
Today
A Trusted Legacy
70+ years of excellence in baby care, trusted by generations.
