Legacy of Autoflow

Legacy

Born in 1952 in the heart of Mumbai, AutoFlow began as a humble vision by Shri Jayantilal Gopaldas Shroff, who handcrafted and personally delivered feeding bottles from a modest 100 sq. ft. space. Built on dedication, precision, and trust, the brand quickly became synonymous with reliability in early childcare essentials.

With the entry of the next generation in 1960, the foundation strengthened and expanded beyond city limits, evolving from small-scale assembly to in-house manufacturing by 1965. What followed was decades of consistent growth—expanding across India, building one of the country’s most extensive distribution networks, and establishing a strong identity with the Auto Flow name.

The brand took a significant leap in 1996 with large-scale manufacturing facilities, setting new benchmarks in production and quality. By 2004, Auto Flow embraced cutting-edge German and Japanese technologies, aligning its products with international standards and stepping confidently into global markets.

A defining milestone came in 2009, when Auto Flow became the first manufacturer in India to receive the ISI mark for feeding bottles, a testament to its unwavering commitment to safety and quality.

Today, Auto Flow stands as a legacy brand—spanning over seven decades—trusted by generations, driven by innovation, and rooted in the same values it was built on: care, craftsmanship, and credibility.

1952

1952

The Beginning

Founded as Trinity Products in Mumbai; handcrafted production and direct distribution.

1960

1960

Expanding Horizons

Second generation joins; business expands beyond Mumbai.

1965

1965

Manufacturing Milestone

Shift to industrial estate; in-house production begins.

1970

1970

Nationwide Presence

Expansion across multiple states in India.

1978

1978

Brand Identity

Introduction of the first Auto Flow logo.

1982

1982

Strong Distribution

Network grows to 2000+ distributors.

1996

1996

Scale & Transformation

Rebranded as National Baby Products; two large manufacturing plants established.

2004

2004

Global Standards

Advanced facilities with German & Japanese technology.

2005

2005

Going Global

Exports begin to 5+ countries.

2009

2009

A Historic First

Awarded ISI Certification – first in India for feeding bottles.

Today

Today

A Trusted Legacy

70+ years of excellence in baby care, trusted by generations.